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Impact Driven
Allwina operates through a structurally different model within the luxury textile sector.
We work through direct, long-term partnerships with artisan communities across rural Latin America. By reducing dependency on intermediary layers, artisans sell directly to us, strengthening economic return at origin and creating full transparency in pricing, timelines and standards.
This model challenges traditional sourcing structures that prioritise margin compression and volume. Instead, we prioritise continuity, co-development and shared standards of excellence. Product innovation, technical refinements and quality improvements are developed collaboratively — and in several cases, have been replicated by local enterprises beyond our direct partnerships.
Our made-to-order structure further reinforces this model. Demand is generated from the market and translated directly into production at origin, reducing waste while increasing precision. The result is a system where high-specification, bespoke luxury coexists with economic strengthening at source.
Impact is not treated as a parallel initiative. It is embedded in the architecture of our business model.
Social Impact
Handicrafts for Social and Economic Impact
For craft’s future, being part of the global stage is essential. Handicraft production can provide stable income, reduce rural-to-urban migration and preserve culture and traditions. Supporting artisans contributes to gender balance, regenerative design and sustainable development.
At ALLWINA, we support this potential through direct, long-term collaboration with artisan communities across rural Latin America. By reducing intermediary layers, artisans sell directly to us, strengthening economic return at origin while ensuring transparency and enabling continuous dialogue and mutual trust.
Fair Trade - Our commercial relationships are guided by fair trade principles. We agree pricing openly and collaboratively, ensuring that craftsmanship, time and context are properly valued. In doing so, we support dignified livelihoods, long-term stability for artisan families and a more balanced distribution of opportunity, particularly for women.
Challenges and Opportunities in the Craft Industry
Craft projects generate economic and social benefits within communities. They foster cohesion, pride and dignity while supporting local development and social functions.
Through transparent, direct partnerships, income from handicraft production supports domestic consumption, small businesses and extended families. It can improve housing, nutrition, clothing and education, while connecting communities to global markets in a stable and predictable way.
Benefits of Craft-Projects for Local Communities
Multiple precise economic and social benefits can reach communities and towns, due to a Craft-project. Crafts can promote community cohesion, pride, and dignity, as well as support important village development activities and social functions. Increased availability of cash from handicraft production can support domestic consumption and small local businesses, benefitting extended family members. Income from handicrafts can also improve housing, nutrition, clothing, and education, while teaching better use of resources and hopefully connecting communities to the world.
Sustainable Design and Prioritizing Skills
At ALLWINA we operate on a made-to-order structure, where demand originates in the market and translates directly into production at origin. This allows us to respond to highly specific, bespoke requirements while maintaining disciplined, intentioned production. Precision and restraint coexist, enabling us to fulfil tailored requests without generating excess or compromising control.
By prioritizing the skills of the people involved in the production process, ALLWINA ensures that artisans are valued for their expertise and can continue to pass down their traditions. Sustainable design and prioritizing skills are key not only to environmental responsibility, but to building a system in which impact is integrated into the way we work.
Environmental impact and Sustainability
Cultural Significance of Dyes in Sustainable Products
The introduction of colour is an attribute of some weaving communities for whom colour is part of their DNA, it is associated with cultural heritage.
At Allwina, we recognize the importance of preserving traditional dyeing techniques and working with artisans who have knowledge and expertise in this area. We celebrate the beauty of colour and believe that it can be incorporated into sustainable practices in a responsible way. By working with artisans who use natural and lead-free mineral dyes, we ensure that the dyeing process is both sustainable and safe for the people and communities involved.
Water consumption
Artisans are highly skilled at dying, measuring the precise amount of dye and water to ensure no excess water is leftover as part of the process. If colored water remains, the pot is refilled with more water to obtain lighter shades.
Note on the lead-free mineral dyes, any leftover water can be safely used to water the ground or for animals to drink.
Dyeing process
When dying, artisans employ mostly natural dyes like plants, soot, and vegetable peels, as well as lead-free mineral dyes. They use eco-friendly mordants such as white vinegar, salt, or alum stone to enhance mineral dyes without using harmful metals or petroleum.
Especially when the dye is a mineral, the artisans do it meticulously because resources are truly scarce, and -unlike plants, which are basically those that are in the area- mineral dyes are bought, so it has a specific economic cost they look for economise.
Craftsmanship and Wellness
At Allwina, we believe that there is a strong connection between craftsmanship and well-being. We choose our partners for their exceptional craftsmanship, as well as their work and efforts to preserve culture, traditions and skills. When it comes to materials, we believe that humans naturally come down to materials. The materials are the best that can be sourced locally.
The artisans are not only skilled in their art but also experts in challenging contexts. Each piece symbolizes cultural heritage and resilience. We want to ensure a better future for artisans, there we see wellbeing. On our clients hands, by supporting these artisans and acquiring their work, you not only contribute to fighting inequalities and poverty, but also experience a sense of well-being through the enjoyment of their unique, worldwide quality creations.
ALLWINA is an indigenous fuelled project. Allwina promotes South American artisans’ economic and emotional independence as part of its impact on local economies.
Wool Traceability and Certifications
Our Argentine line of rugs ensures a reliable sourcing process. While it doesn’t carry formal certifications due to the challenges faced by impoverished producers living remotely in harsh conditions, the fibre (pure hand-spun wool) is directly sourced from the artisans’ own animals. In cases where artisans lack sufficient fibre, they rely on bartering with family or neighbours, ensuring the fibre remains deeply rooted in the local community. The production process aligns with the Andean belief system ("Andean Cosmovision"), which honours the equality between animals and people and reflects local traditions and sustainable practices.
Our alpaca is made from 100% Peruvian alpaca fibre, locally sourced and of the highest quality. All raw materials are certified with international standards that guarantee animal welfare, fibre traceability, good production practices, and fair trade: RWS, RAS, Fair Trade Peru, and Alpaca Blend Mark. Additionally, each batch is tested under REACH and OEKO-TEX to ensure it is free of harmful substances. We work with highly skilled artisans with whom we maintain direct and long-term relationships. Every stage of the process — from spinning and washing to dyeing and weaving — is entirely manual and carried out with meticulous care. A single rug can involve over 180 total hours of work.
