About

allwina / a:l ‘winʌ / noun
A word for handloom in the original Quechua language.
Origin: Andean region, South America.

Allwina was born from the belief that South American textile craftsmanship can drive meaningful social impact, aiming to promote the excellence of South American textile craftsmanship and to foster its appreciation beyond its place of origin.

We work in direct (no middle-men), long-term collaboration with artisans in rural regions of Latin America, bringing together a considered collection of handwoven textiles in natural fibres. We understand excellence as the continuous care invested in the elements that shape each piece: the integrity of the fibre, the knowledge behind the loom, the conditions in which it is made, and the responsibility assumed toward the communities and landscapes involved in its production.

Our practice is guided by a triple-impact approach. We seek economic growth that strengthens local economies, social relationships that ensure dignified and lasting partnerships — primarily with women artisans — and environmental responsibility grounded in natural fibres and natural dyes, favouring noble materials and slower, regenerative processes of making. Production remains intentional and small-scale.

We like thinking of Allwina as a cultural bridge, bringing remote landscapes into dialogue with global interiors, with traceability and care.

A home for textile culture, and for the people behind it.

Manifesto

Our Vision

ALLWINA's vision is to be the voice of the South American rural weaving communities. A voice that brings textile crafts to the fore, promoting their knowledge and appreciation as a source of cultural richness, working to generate a triple positive impact and, finally, promoting their excellence by working closely with the people who make them. ALLWINA celebrates the people, process and history behind artisan textiles, creating long-term working relationships with their creators. 

Mission

ALLWINA is a cultural retailer that embraces the value of textile crafts, bringing them visibility by communicating the origin, the craftsman behind the work and the creation processes, while facilitating access for the purpose of consumption through both direct-to-consumer and B2B commerce.

ALLWINA guarantees transparency, best practice production processes, fair trade, and reliability end-to-end.

Criteria

We set impeccable standards against which our products are measured:

• High-quality materials
• Timeless staples design
• Care. Fair trade. Ethical and respectful exchange
• Social, environmental and economic sustainability
• Cooperative and collaborative work
• Constant pursuit of improvement

The production formulas are based on traditional best practices, passed between generations of craftsmen, prioritizing the artisans themselves over design and cost efficiency. Production emphasizes the logic of natural cycles and sustainability, in order to speak to tradition through the lens of preservation and the future.

We work with a curated selection of the best natural materials, which are then used either in their natural raw-state in undyed colours, dyed with natural dyes such as vegetable peels, woods and plants, or meticulously hand-dyed. 

Social and Environmental Commitment

At ALLWINA, we are committed to generating decent work and equitable opportunities for the artisans and weaving communities we collaborate with. We build long-term relationships — built on direct contact and everyday connection beyond production — supporting small rural communities and individual makers. Through stable demand and fair commercial conditions, we aim to dignified livelihoods and help reduce structural inequalities, contributing to UN Sustainable Development Goal 10: Reduced Inequalities and UN Sustainable Development Goal 8: Decent Work and Economic Growth.

Equity, respect, fair trade and inclusion are principles embedded in our practice, extending across our entire value chain, from weavers to final clients and everyone in between.

We operate on a made-to-order model, developing each piece to meet our clients’ precise and often highly specific requirements while ensuring we prevent unnecessary production or dead stock, and closely monitoring production to ensure that every piece meets the requested specifications, avoiding returns. This approach allows us to fulfil highly tailored requests while maintaining disciplined production, aligning with UN Sustainable Development Goal 12: Responsible Consumption and Production.

Beyond production, as part of our commitment to innovation, we foster ongoing improvements through regular dialogue and shared standards, enhancing quality and strengthening their production expertise and, in turn, supporting professional growth. We also conduct regular training sessions to help artisans refine their skills and positively influence their work, professional vision and overall know-how.